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TRPortfolioTerri Ryder
Marketing & Operations
Good evening, I'm

Terri Ryder

I connect hands-on marketing with the systems behind it. From campaigns and websites to reporting, workflows, and digital tools, I turn ideas into organized, measurable work.

View the Work Let’s Connect
Open to Remote Marketing and Operations opportunities
Marketing
Campaigns & Management
Planning, approvals, and launch
Marketing
Analytics & Reporting
Numbers leadership can act on
Operations
SOPs & Intake
Documented, repeatable process
Operations
Audits & Portals
Platforms clients and teams use
Completed Projects

Completed Work & Results

See how the work was done
Beauty & Skincare Full engagement

Commerce & Campaign Performance

+156%Revenue
+89%Conversion rate
+72%Average order value
 Coffee & Hospitality Full engagement

Brand & Audience Growth

+285%Engagement
6.5KNew followers
450K+Reach
 Martial Arts Completed website project

Website Rebuild & UX

+210%Class sign-ups
+180%Website traffic
StrongerCommunity engagement
Experience

Where the work comes from

A look at the strategy, decisions, tools, and deliverables behind the completed client work.

Professional background

Marketing & Operations Consultant

Independent consulting · Small-business engagements

Planned and delivered campaigns, brand and website experiences, analytics reporting, and workflow improvements, connecting creative execution with repeatable business processes.

Beauty & Skincare · Campaign & Product Experience

Love Your Skin Valentine's Campaign

Connected a seasonal campaign with an improved product experience. Developed the Valentine's creative direction and offer messaging, aligned the product presentation with the promotion, and prepared channel-ready campaign assets as part of a broader commerce engagement.

01 · StrategyCampaign conceptSeasonal offer, audience messaging, and promotional direction
02 · WebsiteProduct experienceProduct presentation and shopping-path improvements
03 · DeliveryCreative rolloutCoordinated campaign assets and social promotion
Campaign planning · E-commerce experience · Product presentation · Canva · Content coordination
Coffee & Hospitality · Brand & Content

Brand & Marketing Overhaul

Clarified a wellness-focused brand story, refreshed the identity with an earthy visual direction, and developed content themes around wellness education, behind-the-scenes moments, and customer stories. Applied the direction across social and promotional touchpoints.

01 · PositioningBrand identityVisual refresh, tone, and consistent messaging
02 · PlanningContent pillarsWellness, community, and behind-the-scenes topics
03 · ExecutionDigital creativeSocial layouts and supporting promotional assets
Brand positioning · Content strategy · Social media · Visual identity · Digital creative
Martial Arts · Website Rebuild & UX

Class Discovery & Registration Experience

Reworked a martial arts website around the visitor's next step: understanding the programs, finding a class, and registering. Used movement-led visual direction, accessible class and schedule information, and a clearer registration path for families and first-time visitors.

Website strategy · UX/UI · Information architecture · Class scheduling · Registration path
01 · DiscoverFind a classClear programs, schedules, and visitor guidance
02 · ExperienceSite rebuildMovement-focused visuals and responsive navigation
03 · ConversionRegistration pathLess friction between interest and class inquiry
More implementation workAdditional projects and toolsAutomation, websites, reporting, operations, and client experienceExplore
Marketing automation

Lead Generation & Email Automation

Created lead-capture resources, branded email templates, contact workflows, and follow-up sequences that connected audience interest to the next step.

Mailchimp · HubSpot CRM · Outlook · HTML email
Construction Services · Website & Lead Generation

Website Development & SEO

Organized a project portfolio and service information into a trust-focused website experience. Planned prominent inquiry paths, a clearer quote request flow, and credibility content so prospective clients could evaluate the business and take the next step.

Website strategy · UX planning · Service messaging · Portfolio structure · Inquiry forms
Reporting · SEO performance

SEO Command Center

Developed a tracking system that brings search visibility, site performance, and marketing activity into one view to surface priorities and next actions.

Google Analytics 4 · Search Console · Sheets · Excel
Operations · Workflow integration

Marketing Workflow Integration

Organized content requests, owners, deadlines, handoffs, and reporting in shared systems so teams have a clearer view of what is happening and what comes next.

monday.com · ClickUp · HubSpot · Microsoft 365 · Google Workspace
Client experience · Interactive systems

Client Portals & Marketing Assessment

Developed an interactive marketing assessment with scoring and resource access, alongside interface prototypes for intake, onboarding, uploads, timelines, and project tracking.

React · HTML · Digital workflows · Microsoft 365
Marketing
  • Campaign planning & content
  • Brand messaging & creative
  • Web strategy & SEO
  • Reporting & analytics
Operations
  • Workflow and project tracking
  • Intake and onboarding
  • Process documentation & SOPs
  • Dashboard and tool setup
Current Work Ongoing

Current Work

An active nonprofit engagement.

Nonprofit · Digital Strategy & Operations · Ongoing

Nonprofit Digital Transformation

Improving the website experience and social publishing process while building structure behind the work. Implemented a shared content tracker, recurring publishing tasks, status-based request handling, and reporting views to help the team coordinate activity and measure progress.

Website & formsPublishing workflowContent coordinationPerformance tracking
WordPress · Google Sheets · Google Apps Script · Meta Business Suite · YouTube Studio
Results to date Before & after management began in mid-August 2026

Facebook

+111%Organic views5,692 → 12,026
1.1KContent interactions375 before
2.1KPage visits804 before
+45%New follows11 → 16

Instagram

+404%Organic views643 → 3,238
+917%Content interactions23 → 234
+736%Link clicks25 → 209
8.2KAccounts reachedApprox. 2K before

Baseline: July 15–August 12, 2026 (29 days) Recent: September 26–October 23, 2026 (28 days). Selected account-level performance metrics.

Systems Built

The systems behind the marketing

Explore the systems and prototypes I've designed and built for marketing, clients, and teams. These previews use example information instead of private data.

Preview systems I've built

Portfolio preview of a system I designed and built
Tools in Practice

Fluent in the tools teams already use

More than a software list. Here is how I use familiar platforms to plan, deliver, organize, and measure marketing and operations work.

FROM PLANNING TO DELIVERY

My work connects creative execution with practical systems: campaigns and client communication, website updates, shared workflows, and performance reporting.

01

CRM & marketing

Campaign and audience workflows

HubSpot CRM

Organized contacts, lead stages, follow-up tasks, and reporting for client inquiries.

Mailchimp

Built email campaigns, lead-magnet delivery, and follow-up sequences.

Meta Business Suite

Scheduled Facebook and Instagram content and reviewed reach and engagement.

Sprout Social

Used social publishing and performance tools to support content management.

02

Websites & analytics

Digital experiences and measurement

WordPress

Updated page layouts, forms, site structure, and visitor pathways.

GoDaddy

Built small-business website and landing-page experiences.

Google Analytics 4 & Search Console

Reviewed traffic and search visibility to identify website and SEO priorities.

Google Sheets & Apps Script

Built content trackers, request workflows, status automation, and reporting views.

03

Projects & collaboration

Coordination and repeatable processes

monday.com

Organized project boards, ownership, milestones, and campaign work.

ClickUp

Structured tasks, project progress, and cross-functional handoffs.

Microsoft 365

Created documents, spreadsheets, presentations, and business communications.

Google Workspace

Connected Forms, Sheets, Docs, and Drive for shared requests, planning, and files.

04

Creative & publishing

Production, delivery, and asset management

Canva

Designed campaign assets, social graphics, brand materials, and reusable templates.

Adobe Creative Cloud

Prepared and edited digital creative assets for marketing materials.

YouTube Studio

Updated video details, organized playlists, and supported publishing workflows.

Dropbox

Organized image and video assets for sharing, collaboration, and handoff.

Additional tools

Typeform · Calendly · Notion · Zoom

Brand Work

Identity built to carry everywhere

Drag across each logo to compare the original with the refresh.

Coffee & Hospitality · Brand Refresh

Wellness-Inspired Visual Identity

A generic script logo said nothing about the café's wellness focus. I rebuilt the identity around a single steaming-cup mark and a fresh green palette, then carried it through Instagram, print, and signage.

Refreshed coffee brand logoOriginal coffee brand logoBeforeAfter
Instagram gridBusiness cardsExterior signage
Food & Beverage · Brand Refresh

Packaging & Identity Refresh

A quiet line-art mark disappeared on the shelf. I designed a bright, shelf-ready identity with a flexible four-color system for packaging, social content, and a product video.

Refreshed organic snacks logoOriginal organic snacks logoBeforeAfter
Secondary mark colorways Watch Product VideoBrand & packaging showcase
Contact

Ready to bring this work to your team.

Interested in discussing a marketing or operations opportunity? Reach out directly by email.

Emailterri.webbryder@gmail.com
LocationTexas · Open to remote opportunities
A closer look at my work

Interface preview

Explore the interface in detail. This is a portfolio preview, not a live or connected client application. On smaller screens, scroll horizontally.